When a pet owner asks ChatGPT which vet to trust, does it name your practice?
Pet owners now ask the AI before they call: is this an emergency, what will it cost, who is good with cats, who is open now. CiteLoop tracks those questions every week, shows who the engines send them to, writes the page that closes the gap, and sends it to your DVM for review.
We find the gap, write the page, your team approves it, then it goes live
Answer engine optimization (AEO) with the publishing built in. Most tools stop at the report. CiteLoop keeps going until something is published and measured.
1We find where you are missing
Every week we ask ChatGPT, Gemini, Claude and Google the questions pet owners in your area actually ask, and record who got cited. When it is not you, you see who it was.
2We write the content
A brief picks the one page closest to a win and says what to change and why. Our writer drafts the new page or the rewrite, with sources, in your voice, inside the brief.
3Your team reviews it
Each brand has its own review step. Your editor reads the draft in the brief; clinical pages carry a named DVM on your staff as reviewer, with a due date. Nothing goes live without a person signing off.
4It gets published, directly or manually
Approved pages publish straight through the WordPress or Shopify plugin, or we hand you clean HTML to paste into any CMS. Kill switch on by default, no auto-publish.
Then we measure it. Every published page gets its own 28-day result, and a monthly report you can forward to whoever signs the renewal.
What is different in veterinary
1The questions are urgent and local
"Is chocolate toxic to dogs", "emergency vet open now", "how much is a cat dental". The engines answer with a practice name. We track whether it is yours, and name who it was when it is not.
2Clinical accuracy is a gate, not a note
Every clinical page is reviewed by a veterinarian on your team before it goes live. The reviewer is named in the brief, the sources are cited in the draft, and nothing publishes on our say-so.
3Groups get one loop per location
Each location page gets its own tracked questions and its own readiness checks. The report rolls up to the group, so the owner sees every hospital on one page.
What we look at on a veterinary site
The free scan runs these for one practice. Plans run them every week, per location.
- Whether ChatGPT, Gemini and Claude name your practice on symptom, cost and "should I bring my pet in" questions
- Who gets cited instead: the corporate chains, the pet health sites, the reference manuals
- Google rank on the same questions, plus the local pack for "vet near me" phrases
- Service pages: dental, surgery, emergency, wellness plans, each with schema and a reviewer
- Veterinarian schema, opening hours, phone, and whether the AI crawlers are allowed in
- Reviews and Google Business Profile signals the engines pull from when they answer
Every number that moves when the loop runs, on one screen
Google and the AI engines, side by side, read every week. Nothing here is a vanity metric: each one is a thing a brief can change and the next reading can confirm. Below is a sample 12-week run so you can see the shape of it.
Twelve years of watching what pet parents read, click and buy
CiteLoop comes out of HomeLife Media, the publisher behind iHeartCats and iHeartDogs. We are not a software company guessing at pet content. We have written, published, ranked and sold against it for over a decade, across cats, dogs, health, food, gear and rescue. That history is what every brief is trained on, and the same engine now runs for pet publishers, pet brands and pet retailers.
Veterinary Basic
One practice, 25 questions, pages written and DVM-reviewed, published direct or by hand, and the monthly report. Start with the free scan.
| Free scan | 5 questions your clients ask, checked once on ChatGPT, Gemini, Claude and Google. A results page you can share with your team.No card. About ten minutes. | $0 |
| Basic | 25 tracked questions per practice, checked weekly on Google and the three engines. One brief at a time, drafted for you, reviewed by your veterinarian, published through the WordPress plugin or by hand. Monthly report. Kill switch on, a human clicks publish.Cancel monthly. You keep the reports. | $499 / mo |
| Pro | 150 tracked questions across a group, everything in Basic, plus per-location pages and a group roll-up report. | $999 / mo |
| Hands | Optional. We make the edits for up to 8 pages a month through the same review step. Only added when your team asks. | $999 to $1,500 / mo |
Start with your practice site
Type the domain. Five questions pet owners ask, four engines, ten minutes, and you will know who the AI sends them to.